If people associate a specific symbol or font with your brand, then they will instantly recognize it wherever they are. People remember great logos! Again, it’s all about association. Logos don’t only identify what your company does or stands for, but they also catch people’s eyes. Just think about how many logos you are able to recognize in your everyday life! Those logos serve as a reminder that Nike was the brand that made your shoes, or that Apple is the reason why you’re reading this on a Macbook.Īnother important job of a logo is to draw attention to your company and its products and/or services. That’s why the best logos are simple and memorable. The most important job of a logo is to help customers and customer prospects identify your company.
It’s the visual cornerstone of the brand. If you run a business, your brand is more than just your company name and logo, but a logo is an important part of a company’s brand. In the simplest of terms, a logo is a graphic mark, emblem design, icon, or mark that identifies your company, organization, or you. And while it may seem obvious to some why it’s important to invest in a well-designed logo, many entrepreneurs and small business owners don’t really understand why logos are so important. We’ve all heard the advice: invest in your logo.
0 kommentar(er)
